Concept:
Before designing, we need to establish a number of requirements first. These are important for both the ASN bank and for the parents and children. Since children are not yet adults, it is important that parents can still supervise. One of the values for which the ASN bank is known is investing in nature. They therefore also find it important that the concept takes this into account. Explaining to 6 to 8-year-old children what investing means is challenging, so it is more convenient to let them play a game from which they can learn at the same time. Hence Moneymakers!
Concept:
Before designing, we first need to establish a number of requirements. These are important for both the ASN bank and for the parents and children. Since children are not yet adults, it is important that parents can still supervise. One of the values for which the ASN bank is known is investing in nature. They therefore also find it important that the concept takes this into account. Explaining to 6 to 8-year-old children what investing means is challenging, so it is more convenient to let them play a game from which they can learn at the same time. Hence Moneymakers!
To get to the final concept, I created storyboards, looked at other games for inspiration, and especially asked for a lot of feedback. The final concept is a board game where children can play together with their parents. There are different spaces, and the goal is to win as many tokens as possible. When you land on the 'fact' space, you will hear interesting facts about money matters. Additionally, you can also come across questions, and then a question will be posed to the child. The parent can then immediately engage in conversation about money with the child.
To get to the final concept, I created storyboards, looked at other games for inspiration, and especially asked for a lot of feedback. The final concept is a board game where children can play together with their parents. There are different spaces, and the goal is to win as many tokens as possible. When you land on the 'fact' space, you will hear interesting facts about money matters. Additionally, you can also come across questions, and then a question will be posed to the child. The parent can then immediately engage in conversation about money with the child.
To get to the final concept, I created storyboards, looked at other games for inspiration, and especially asked for a lot of feedback. The final concept is a board game where children can play together with their parents. There are different spaces, and the goal is to win as many tokens as possible. When you land on the 'fact' space, you will hear interesting facts about money matters. Additionally, you can also come across questions, and then a question will be posed to the child. The parent can then immediately engage in conversation about money with the child.
ASN bank
ASN bank
ASN bank
The ASN bank believes it is important to give children insight into the value of their money and how they can help create a better world. For example, think of topics such as investments, the environment, the value of saving, and so on. The objective of the assignment is to develop a total experience that ensures children aged 6-8 learn to handle money consciously.
Noor Meijns 2025
Noor Meijns 2025
Noor Meijns 2025
Noor Meijns 2025